MSRB Rule G-40: Advertising by Municipal Advisors

Read the learning objectives and topics covered in this MuniEdPro® course. Log into MuniEdPro®.


Target Audience:                                                                                            

  • Municipal Advisors

Learning Objectives:

At the end of this course, learners will be able to:

  • Associate the MSRB rules applicable to MSRB Rule G-40 on Advertising by municipal advisors;
  • Define key terms related “advertisement” and “form letter” pertaining to materials distributed to or generally made available to customers or the public by municipal advisors; and
  • Apply the content standards to advertisements by municipal advisors.
Course Outline:

1. Review Relevant MSRB Rules
a. MSRB Rule G-8: Books and Records to be Made by Municipal Advisors
b. MSRB Rule G-9: Preservation of Records
c. MSRB Rule G-17: Conduct of Municipal Advisory Activities
d. MSRB Rule G-40: Advertising by Municipal Advisors
e. MSRB Rule G-42: Duties of Non-Solicitor Municipal Advisors
f. MSRB Rule G-44: Supervisory and Compliance Obligations of Municipal Advisors

2. Content Standards
a. General Advertising Standards
b. Professional Advertising Standards

3. Business Development
a. Form Letters
b. Content Standards
c. Definitions
d. Number of Persons
e. Digital Advertisement
f. Print Advertisement

4. Association Publications
a. Content Standards
b. Definitions
c. Designated Personal
d. Documentation

5. Annual Conferences
a. Content Standards
b. Definitions
c. Business Cards
d. Banners and Printed Booth Materials
e. Conference SWAG
f. Exceptions

6. Firm Website
a. Municipal Advisor Bio
b. Content Standards
c. Definitions
d. Responsibilities

7. Assessment